This is an ethically driven, clothing company with a spirit to change the fast fashion clothing industry. Our ideals guide us to make high quality, handmade, honest clothing in India.

With our aesthetics rooted in time-honoured designs combined with sustainable fibers and ethical craftsmanship, clothing is meant to eclipse trends and be timeless.

The design, materials, processes and equipments used, make our products purposeful and durable. Each garment has an heirloom quality, with a sense of personalization that can be handed down to the next generation.

supports ethical suppliers and sustainable practices. We choose to use natural materials and traditional craftsmanship with an emphasis on sourcing elements locally with fair pricing. This choice makes our products comfortable, beautiful and unique, in and out.

supplies good quality products at with a competitive pricing, without compromising on ethical responsibilities. Having taken a revolutionary approach to creating and selling our own clothes, we work directly with our suppliers and consumers, thus cutting out the middlemen who significantly drive up costs. Hence our cost reflects the quality and craftsmanship required to create superior products and sustain communities creating it.

This is how we design, source and sell to you.